Lauren Cooper

A senior level marketing strategist with over fourteen years industry experience both at agencies (isobar, We Are Social, Haygarth) and client side (Sony Music Entertainment, LADbible) in Australia and the UK.

 

Broad experience across a range of industries, with particular experience in youth culture, entertainment, FMCG, financial services, and beauty sectors.

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A social first thinker, striving to develop unique, insight-fuelled strategies that inspire effective creative and strong business outcomes for brands. A strategic leader who always questions the status quo and explores if there are new or better ways to outsmart problems.

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Creative strategy ● Brand strategy ● Social strategy ● Digital strategy ● Comms planning ● Team management and development ● Audience research (qual and quant) ● Creative briefs ● Product strategy and launch marketing ● Workshop facilitation ● Creativity training ● Trend and thought leadership development ● Competitor tracking and review ● Coaching and mentoring ● Business leadership