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Hello

Thanks for taking the time to find out more about me. I'm Lauren and a bit of a strategy generalist. I've been working in marketing and advertising for over fourteen years with a journey that has taken me from cutting my teeth at an integrated agency, balancing daily gigs with artist strategy at Sony Music, becoming a social expert at We Are Social, immersing myself in Aussie culture (and beaches) at isobar Sydney, and most recently inserting brands into youth culture at LADbible Group.

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When I'm not working, you'll find me in the sea or adventuring on one of my local beaches in Dorset with my husband, my one year old daughter and our cocker spaniel. 

Experience

STRATEGY DIRECTOR, LADbible Group                                                 

November 2021 - January 2025
 

Responsible for leading the strategy and overseeing all strategic output for brand partnerships across the LADbible Group Commercial team. 

Working closely with creative and production teams to develop creative ideas that bring together the goals of LADbible and brand partners in a way that embeds the brands in youth culture.

Line manager to a team of three, and part of the LADbible commercial division’s leadership team, helping to refine working processes and drive effectiveness within the business.

Focused on developing LADbible’s own brand strategy, and developing LAD brand campaigns to cement the brand’s role in youth culture in the UK.
 

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HEAD OF STRATEGY, Sideshow Group                                                                   

June - November 2021
 

Head of the strategy team for both Sideshow and Eleven Miles, managing a team of three. Strategic lead for both b2c and b2b clients including BT and HSBC.

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HEAD OF STRATEGY, isobar Australia (Sydney)                                           

June 2019 - December 2020

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  • Strategy Director. March 2018 - June 2019

  • Senior Strategist. January 2016 - March 2018
     

Head of the strategy team for isobar Australia (Sydney) working across clients including PayPal, PepsiCo, Footlocker, Petbarn and Subway (amongst others.) Responsible for all campaign output from both a strategic and creative point of view, ensuring all work is strategically and creatively effective.

Part of the isobar leadership team, accountable for assisting the agency through two mergers within three years, whilst building a strategy team from one to six individuals in the same period.

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SENIOR STRATEGIST, We Are Social UK.                                                 

January 2015 - December 2016

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Senior strategist across We Are Social key clients spanning both social strategy and TTL strategy. Strategic lead on YouTube (TTL) Google (social strategy), Toyota (European social strategy), Visa (European social strategy) firstdirect (UK digital and social strategy).

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PLANNER, Sony Music Entertainment                                                             

July 2013 - December 2014

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Strategist across Sony Music record labels, focusing on Epic records. Responsible for developing brand strategies for brands and artists, with a focus on building positioning for new artists, and working with label teams to create effective marketing plans for music releases.
 

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PLANNER, Haygarth                                                                                             

October 2010 - June 2013

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Planner focused on digital and social strategy across: L’Oreal Group (Maybelline, Garnier, L’Oreal), Heinz, and Dairy Crest.


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EDUCATION

 

BA Psychology with Sociology, 2:1

University of Sussex 2006-2009

 

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CAREER HIGHLIGHTS

 

LEADERSHIP

 

  • Building multiple strategy teams from the ground up, and embedding strategy into all work at agencies and businesses to ensure effective output.

  • Successfully leading an agency (isobar) through two mergers in three years, ensuring the strong culture, employee happiness and work were not compromised in the process.

  • Tutoring up and coming creatives as part of AWARD School, seeing one of my tutees recognised in the top ten students of the year.

  • Continuously optimising internal processes, taking a holistic view of the development of work so that teams work effectively, efficiently and happily.


 

STRATEGIC WORK

  • Developing a new brand strategy for LADbible group, helping to move the brand and business away from historical laddish connotations towards a more progressive positioning.

  • Being internationally recognised for the strategic work for PayPal across a period of four years, growing the account from Australia only to becoming responsible for outputs across South America, Mexico, Japan and Singapore. 

  • Localising the global YouTube brand for the UK with a new positioning which came to life in the ‘Made for You’ campaign just as creators were becoming seen as crucial to the success of brands.

  • Driving chart and streaming success by working with new bands and artists to define their brand and launch marketing strategies.

  • Leading the social strategy for Toyota Europe, including launching the Toyota C-HR with a hologram, proving how social media can lead to car sales.

  • Running countless vision and strategy workshops for a wide range of global brands, working with C-Suite executives to help them define their business, brand and marketing strategies.

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