Samsung x LADbible

Problem:
Processing power isn’t sexy, and isn’t a hook that will drive purchase consideration. But we were tasked with talking about it to help launch the Samsung Galaxy Flip 5.

Task:
We needed to translate what processing power meant to the audience, showing the benefit it has in their daily lives.

Insight: Our phone keeps our daily life running smoothly, but the power it holds is rarely considered. We only realise the power of our phones when we have an experience that goes beyond the everyday.

Strategy: Dramatise the difference between living life with a phone that holds you back vs. living life on the flip slide with Samsung Q5.

Idea: Join the Flipside.
A content series that showcased how a mundane situation becomes completely transformed as soon as you open your Samsung Q5.